About Us

ExplorenwAR.com

While the area is rich in individual destinations, the Northwest Arkansas Tourism Association educates and encourages the region’s visitors to do more than just visit. Rather, we ask them to Explore Northwest Arkansas.

Boundaries and Member Communities

The Northwest Arkansas Tourism Association is made up of the four-county region of Benton, Washington, Carroll and Madison counties. Within this area are some of the most vibrant cities and downtowns, including (but not limited to) Fayetteville, Eureka Springs, Springdale, Bentonville, Siloam Springs, Huntsville and Rogers.

Dues

The Northwest Arkansas Tourism Association is primarily funded as a partnership of area Convention Visitor Bureaus or Chambers of Commerce. CVB/Chamber dues have been restructured to include a basic membership for NATA.

For Featured members, there will soon be an upgraded membership option in NATA that will include web page advertising and preferred member status.

Executive Director Responsibilities

The executive director for the organization is the authority for the region in areas of communications and group sales, while serving as the regional spokesperson, state liaison, advertising coordinator and the expert who maintains website content and social media.

NATA Board Members

President Warren Jones Arkansas Air Museum
Vice President Jack Moyer 1886 Crescent Hotel & Spa
Secretary/Treasurer Allyson Dyer Rogers Chamber of Commerce
Past Chair Joe Murfin Daisy Outdoor Products